Our colors don’t run
Most great clubs around the world are associated with a jersey color and a design. Fans and owners understand the connection between the history of the club and the jersey that has won many titles. Apparently this is all lost on TFC management and their marketing genius.
TFC comes home after winning the first trophy in their history and instead of wearing the jersey that fans, supporters and football followers have associated with the club and the conquest of the first title, they will wear pink. Yes you read it right, pink.
If someone didn’t show me the press release today I would have thought that someone was pulling a prank on the kit guy at TFC, and washed the jerseys with bleach.
The apologists of this marketing idea will sell you on two points, other teams have worn pink and this is to create awareness and to raise funds to fight breast cancer. I am not sold on either completely, not because I don’t think they are being completely untrue just because I think there is a manipulation of data to fit an agenda.
